Creation of two mobile pop-up stores, according to the main concept of the brand pre-established by Razzle Dazzle. A set of modules of various dimensions and materials allows, according to different layout schemes, to meet the general restrictions of shopping centres. The pop-up store is delivered, assembled in only a few steps, and exploited for a short period before being moved and assembled again.
Architecture firm founded by Amélie Busin, Architect desl and César Gourdon, Architect desa, Razzle Dazzle considers Architecture as a practice allowing, beyond the act of building, to question reality. Taking its name from a camouflage technique pioneered by Norman Wilkinson during the First World War, Razzle Dazzle adopts this process by cultivating an intentional imprecision of its contours. Aiming for a transversal approach of architecture, Razzle Dazzle tries to develop projects adapted to current constraints, and reflects this attitude with a will to bring a simple response to complex issues. A clear choice, with clean lines.