Creation of the concept and identity of the Swiss cosmetic brand “Haute”. Elaboration of an application plan and project completed with the opening of the first store of the brand in Singapore.
Architecture firm founded by Amélie Busin, Architect desl and César Gourdon, Architect desa, Razzle Dazzle considers Architecture as a practice allowing, beyond the act of building, to question reality. Taking its name from a camouflage technique pioneered by Norman Wilkinson during the First World War, Razzle Dazzle adopts this process by cultivating an intentional imprecision of its contours. Aiming for a transversal approach of architecture, Razzle Dazzle tries to develop projects adapted to current constraints, and reflects this attitude with a will to bring a simple response to complex issues. A clear choice, with clean lines.